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E-catalogs
By Pawel Jakubowski
E-catalogs
Usually, e-catalogs are delivered to clients via a link within a targeted e-mail, often as part of VRM or ezVRM. You can access an extensive library of existing e-catalogs that are refreshed regularly with current content from blogsome.eu, agency input, databases and business owners. Or work with eMarketing to create an e-catalogs to address specific audience or industry interests.
You can design an e-catalog to showcase:
• Simple products or services, such as Intel® server-based products, storage or educational services
• Business solutions, such as accounting packages for small and medium business (SMB), retail banking solutions, and government safety and security solutions
• Hybrid scenarios, such as manufacturing industry offers and SMB banking solutions Why use an e-catalog?
Enable clients and prospects to learn about targeted selections of Company products, services, solutions and offerings available for purchase — in a format that boasts a number of advantages over print:
• Customized, proactive targeted messaging
• Higher response rates
• More qualified leads
• Speed and currency
• Convenience
• Ease of use
• Data tracking
• Campaign integration
E-documents and e-kits
E-documents convert standard PDF files into valuable interactive marketing tools that can provide insight about client behavior at the page level. Gather several e-documents in to an e-kit that you can use to generate new leads and to help improve client satisfaction.
Understand your clients and prospect better
E-documents and e-kits use tracking technology to help you track if your clients are reading the PDFs you send to them — and even if they’re printing them. Contact modules enable clients to interact with Company as they view the PDF. And promo boxes allow you to track the impact of your e-document against a given call to action such as cross promoting a Webcast, a sale, additional white papers, podcasts, and so on.
Your clients can bookmark the e-document or e-kit — just like a Web page — or download them for offline viewing. You can also send them through e-mail, or on a memory stick or CD-ROM. Practically any way you can think of to use e-documents and e-kits is possible.
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The copyright for this content entitled "E-catalogs" has been specified by the contributor as:
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This content may not be copied, distributed or adapted by anyone under any circumstances.
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This intel was contributed by ismc
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May, 2012
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